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Leaping Bunny

Leaping Bunny

The Leaping Bunny programme was launched in the 1990s by an international coalition of animal protection organisations to establish a global standard for cruelty-free products. The Leaping Bunny logo is awarded to brands that manufacture cosmetics, personal care products, household products and cleaning products that fully comply with the programme’s strict criteria on animal testing. Cruelty Free International, in collaboration with its international partners, manages Leaping Bunny applications globally and approves companies in specific countries and regions. Once approved, Leaping Bunny certification is recognised internationally, regardless of where the brand is located.